Atlantis The Palm







Atlantis is a majestic 5 star Dubai hotel situated on the Palm, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity. From the hotel architecture to the award-winning restaurants and must-visit aquatic attractions, this is one of Dubai’s luxury resorts that never ceases to amaze.

Atlantis approached RBBI with the need to revamp the booking engine to be used by both Atlantis Dubai & Bahamas.

KEY OBJECTIVES: Increase conversion rate, enhance the user experience.

We started the journey with a field trip learnig about the different rooms, activities and services offered in the hotel. Then we have multiple workshops with the stakeholders and moved on to sketches & wireframes

Once we had the user flow, edge cases and wireframs approved with the functionaliy uncovered, we were ready to move on to design for mobile first and then the deskop version