Fad Jokhadar is well known Artist in Dubai, working with clients from all over the world with a focus on Branding and Interior Design. The key challenge for this specific project was to make the website focusing on the art while keeping an eye on the user experience.
Fad approached me to design & develop his portfolio website with an easy to use CMS so he can update it regularly.
KEY OBJECTIVES: A top notch design with a focus on his art
I started the research by getting to know Fad Jokhadar as a person and as a brand which indeed was one of the most interesting parts of this project. It was key for this project to keep the communication open and to understand what makes him tick
After a collaborative sketching sessions and lots of coffee, it was time to put it all together